Digital Marketing & SEO

The Top Digital Marketing Terms You Need to Know

The digital realm is full of terminology and abbreviations, such as:

Return on Investment (return of investment) CPC (cost per click) and CTR (click through rate) and KPI (key performance indicator) and many others.

It gets a bit difficult. You begin to feel as if you’re in another language.

What is this brand-new language trying to convey what it is trying to convey? We’re here to help you decipher the code and translate it in your language. Let’s get started.

Digital marketing is a general term Buy Instagram Followers Malaysia that refers to any kind of online marketing , including search engine optimization as well as PPC social media marketing and marketing through email.

We’ll divide our terms in digital marketing into a variety of categories, including social media marketing as well as search engine marketing and marketing by email.

Certain of these terms used in digital marketing are applicable to all three of them, so be sure to pay attention.

Social Media Marketing Term

  • KPI – Key Performance Indicator
  • CPA – Cost Per Acquisition
  • Lookalike Audiences
  • A/B Split Testing
  • CPI – Cost Per Impression
  • Lead Generation/Lead Magnet/Lead Nurturing
  • CTR – Click Through Rate
  • Engagement Rate
  • Remarketing
  • Relevancy Score & Quality Score
  • B2B and B2C
  • CTA – Call To Action
  • Buyer Persona
  • Pixel
  • Thank You Page

KPI – Key Performance Indicator

KPI’s are used in every type of marketing, and companies use KPIs to gauge the effectiveness of their marketing campaigns.

Your KPI can be any kind of analytic, such as a click-through percentage, engagement rates bounce rate, and more.

We will go over a range of marketing terms that could be important performance indicators for your marketing campaigns.

CPA – Cost Per Acquisition

This is a measure used to figure out the amount it takes to get a customer.

Calculate it by subdividing total expense for your marketing campaign times the amount conversions.

This is important since it reveals the amount you’re spending per conversion.

If this price is too high, then you may want to consider changing your marketing strategy.

Lookalike Audiences

The lookalike audience is created using email lists. This can be used to reach out to users who are like the ones which you currently have.

You can add your email list to your Facebook advertisement and it will look through these emails and identify like-minded users to be able to.

You can also exclude emails you upload if your want to market to existing customers.

With similar audiences will allow you to quickly reach new customers who are similar to your current customers.

If you don’t possess an email subscriber list, you can work to get quality subscribers by following these seven suggestions!

A/B Split Testing

If you are running an advertising, it’s recommended to test it in a split-test.

This means you’ll be running several similar ads all running simultaneously to determine which one performs the best.

You can use the same image, and then alter the copy or reverse the process.

A/B split testing can aid in identifying your audience by revealing the ads that people enjoyed more.

After you have completed your split test , you’ll have an ad that is very effective and helps you attract those buyers!

CPI – Cost Per Impression

CPI is the number of times your advertisement is displayed on a website, regardless of whether the site’s user actually view or interact with it.

It is like the term used in marketing “reach” but reach measures the number of people who view your content , and impressions count the number of times your advertisement or content was shown.

Impressions can help establish brand recognition. reach can help establish your brand.

Find out more about the distinctions between impressions and reach.

Lead Generation/Lead Magnet/Lead Nurturing

The three terms used in marketing are inextricably linked.

Lead generation is precisely what it says what your business does to generate leads and how to get the attention of customers.

A lead magnet is a offer, such as a guide, ebook or guide, etc. that your company offers customers to sign up for emails.

Lead magnets are a device which will assist your business to capture the attention of potential customers.

If a lead is a lead, you’ll be required to cultivate them until they are a customer.

The majority of businesses nurture leads via its sales funnel.

Lead nurturing could be done via forms or emails, or retargeting them via social media or contact your prospective customers to follow-up with them.

CTR – Click Through Rate

When running a social-media campaign the click-through percentage shows the number of times an advertisement was clicked by people.

To calculate your CTR you must determine the total number of clicks on your advertisement then divide that number by amount of times that it displayed (impressions).

Then convert the number to the form of a percentage.

Engagement Rate

Facebook posts, blog posts, tweets and pictures posted on Instagram are all engaging in their own way. This tells you how many people are engaging with your brand.

Did you receive a lot of commenters receive on the blog post? What number of shares did this blog get?

Typically, the higher your customers participation rate will be, the more effective the quality of your content – which is very beneficial for SEO.

If search engines can see that people are engaging with your site and social media platforms, you will be considered an important source for your field.


There is a good chance that you have witnessed remarketing nearly every day.

If you’re shopping on the internet and you are looking at the shoes you want that you like, the pair are most likely to show at a different site that you go to.

Remarketing is a method that is used to draw those who didn’t make an order to return to your website.

If your company sells multiple products, you can create carousels that will appear on different websites and the social networks.

The ads comprise different products that your viewers have seen before.

If they’ve already had a look at the items, they’re likely interested in them and more likely to purchase when they are able to see the product again.

Relevancy Score & Quality Score

If you are running campaigns on Facebook and Facebook, you will receive an assessment of the relevancy of the creative content and copy used in your ads.

The score is assigned to your advertisements by Facebook. It allows Facebook to determine whether your advertisement is relevant and how it ranks against similar advertisements.

Google basically does the same as Google does for your paid search ads, by giving you a high-quality score.

There are many factors that affect your score on quality It can be improved with time.

Why should you be concerned regarding your relevance score, or the quality of your score?

The higher scores you have, the greater of your advertisements will be seen over your competitors , and the less it costs to show them.

A higher score will lower the cost per click.

Every click is not going to convert, therefore making sure that your CPC is at a minimum is crucial.

B2B and B2C

B2B (Business to Business) (B2B) or business to customer (B2C) Two of the marketing terms that describe the people businesses deal with.

Do you reach out to other businesses as well as directly at consumers? the experts on social media will assist you in choosing which platforms your company should be using.

Your approach will differ in case you’re targeting customers instead of companies or key decision makers.

There are a few social media platforms that B2B companies must be on but B2C companies shouldn’t be.

The strategy you use for advertising if you are targeting other companies is likely will be different than one that is directed at consumers.

Be sure to are aware of who your target audience is!

CTA – Call To Action

The term “call to action” is generally an option that you can use to grab your customers ‘ attention and have them click, buy or give their email address, or do whatever other action you wish to get them to take.

A call-to-action can be utilized in advertisements on social media in email campaigns, on your site.

Your CTA must be bold and bold enough to draw the attention of your customers. Effective CTA is also brief and sweet. It should be straight to the point.

If someone visits your website , they need to be aware of what action you wish they to take, whether it is to buy a bargain or enter their email address, or browse through your latest offerings.

Buyer Persona

Buyer personas are a concept that you and your marketing team design which will provide you with more insight into what your prospective customers are like.

This could include demographics like gender, age, and other interests. It’s not just a created persona.

It is based on a thorough study of your market, so that customers’ purchasing motives, behavior and needs are taken into consideration.

Focusing on the demographics of potential customers is an essential element of your marketing plan therefore don’t leave it out!

Your persona as a buyer must be like this.

Incorporate what you believe your buyer is doing and their title of employment interest, their background, and the challenges they face.

It’s also beneficial to mention any the goals or concerns that potential buyers might have.

So you can determine what solutions you’ll have to provide in order to attract this kind of buyer since customers purchase solutions to their problems rather than products.


This is a tiny bit of code which is added into your website to track your visitors.

It will collect statistics and information about your clients and their movements on your site. Pixels can also be used to retarget customers using Facebook.

Since the pixel that is on your site is tracking every client who visits your site, you can utilize this information to identify your customers in future Facebook advertisements.

Your pixel will appear as an assortment of characters and words if are not familiar with HTML however all you really need to be concerned about is copying it and paste it into the right place on your site.

Facebook provides excellent tutorials on how you can do this on almost all of the major websites platforms.

Thank You Page

An thank-you page for customers is vital for any e-commerce company.

Why would you need an thank-you page pixels? One thing we Click Here often see is customers who go through the checkout procedure and the site isn’t keeping track of the conversions.

A simple thank-you page will be all you need to monitor your return on investment.

This page is added after visitors make purchases on your website however if you’re not an e-commerce company, you could include a thank-you page on you contact forms.

This will help you understand which customers are coming from and help in it easy to track your conversions!

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