The PPT and the board have set minimum quality standards that every professional paddle tennis tournament must have, all following a model very similar to the one used in professional tennis with its current model, the ATP 1000, with each organizer having some exploitation characteristics. Respecting the established minimums in various areas of your event, such as communication, marketing, infrastructure, awards, disciplinary and general technical rules, as well as other necessary elements to be able to organize a professional 스포츠중계 event related to, and that separately the governing bodies of the PPT were established.
The certainty of rigor tries to establish one
In this professional circuit, the PPT is organized in addition to the Board of Directors in committees and committees: Executive Committee, Technical Committee, Marketing Committee and Discipline Committee.
I am currently director of three of the 20 tournaments on the circuit calendar for 2011, namely the events in Valladolid, Gijon and Madrid, on which I will base the development of this experience. Logically I could develop many aspects of these tournaments that I have been directing since the circuit’s inception in 2005, but I will focus on two interrelated aspects that I believe are one with these characteristics. They are pillars for the success of the event, as are communication and marketing. I believe that these aspects “dust” all areas of sporting events, be it sponsorship, event production, pre-management etc.
Marketing and professional trapping events
Marketing, if we follow his theory, is a term of English origin that refers to marketing or marketing aimed at studying markets and consumer behavior. The main goal is to retain and retain customers by meeting their needs. In general, marketing is known as a series of topics related to the four “Ps”: product, price, location (distribution), and advertising or advertising. Focusing on the experience I covered, the marketing of this event is a fundamental tool throughout the entire process of designing, developing, evaluating and redesigning the event and encompasses the four mentioned “P’s”.
The marketing strategy marks the entire event,
Therefore, the initial definition phase, based on the improvement from the previous tournament, is the most important phase of the project. The development of the entire tournament, commercial success (and our most important sponsors and spectators), player satisfaction, the foreign image and the image of the city where the tournament takes place are important points of attention. drawer. is. Consideration was given to developing strategic marketing plans for each tournament.
The strategic market plan is developing in many areas, but we must not forget that it is a first approach, which means that it should be as close as possible to the tournament we want to develop, like all events. , it’s a “live” event, so we need to have some flexibility to adapt them to the needs that arise as they evolve.
This means our tournament is getting better and better,
Because one of them is over, and right after that we start next year’s tournament. This is a key factor for innovation in our tournament.
In this definition, we are now able to budget the tournament. This budget should be as detailed as possible, because only then will we know what actions to take from our strategic marketing plan, knowing what costs and profit margins it will bring us. In this budget we would also integrate direct costs (infrastructure to be deployed, prices, employment, materials …), indirect costs (team hours: designers, production, journalists …) and depreciation of others that I am. of the elements.
Communication Plan Definition This plan defines,
Closely related to the latter as mentioned earlier, will determine the success of the tournament in high percentages. This is fine because the communication plan is attractive, it can attract or retain new sponsors that we already have, it generates interest among paddle tennis players and the community in general to attend a program of this. Characteristics , will have a greater media presence, etc. So I am developing this communication plan further at a specific point in this experience.
